All posts tagged “politics

Advertising to the Affirmative Audience

Early on in the semester with my advertising classes, we talk about the relationship between the intended audience and the brand doing the advertising. The idea is that you’re not always trying to change people’s minds, but sometimes you’re trying to excite people who are… Read More

Your vote matters. You matter.

Election Day 2016, my wife and I took our daughter to the Ann Arbor Hands-On Museum, which is easily in Sprout’s top five all-time favorite places on Earth. On our way back, while our daughter napped in her car seat, we hopped off the freeway… Read More