I had a bad idea this morning over breakfast. A ridiculous bad idea that started out from a fun high-concept premise, but that I found to have a variety of potential plot holes and red flags.
I added it to my idea notebook anyway.
Bad ideas can become good ideas over time. You may eventually come across solutions to the problems you see in the idea and want to run with it. Or, part of this idea might fit better with something else you come up with. A bad idea can still be stripped for parts.
But some bad ideas will stay bad ideas. There’s nothing wrong with that. By writing it down, you already know you’ve had that bad idea before. You can see the problems you had with it. The idea gets out of your head and into a more tangible place where you can look it over a little more objectively.
It’s good to make reasoned judgements about what stories to take from idea to execution, but that same filter can stifle your creativity if you apply it too early in the process. Keep that idea notebook (or app) handy. Fill it up. Get everything out of your head, no matter if you know for certain you can use it.